ABOUT US

This brand was born from a personal journey—a deep connection between identity, confidence, and the power of representation. Founded by Soha Taha, a content creator turned entrepreneur, the brand is a reflection of her belief that the hijab is not just a piece of fabric, but a bold symbol of strength, grace, and individuality. As someone who has always embraced her hijab with pride, Soha found empowerment in modesty, and it became her mission to create a brand that offers that same sense of pride and self-expression to every hijabi woman.

 

Each hijab in the collection is rare, exclusive, and crafted with intention—designed to stand out in a world of fast fashion and repetition. These are not pieces you’ll find just anywhere; they’re made for women who are unapologetically themselves and who seek something as unique as they are. Through every design, fabric choice, and detail, the brand honors the beauty of modest fashion while redefining what it means to be modern, confident, and empowered. It’s more than a brand—it’s a movement for every woman who chooses to wear her hijab with purpose and power